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![awards-mercury[1]](../assets/images/awards-mercury_1_.jpg "awards-mercury[1]")
2001 ESTO Mercury Award Winner
for International Marketing
The 2001 Mercury Award for International Marketing was presented in Vail, CO by Jim Jensen, Sr. Vice President & Chief Operating Office for Vail Ski Resorts to Kathleen Marks, Oklahoma Tourism Director, Jane Jayroe, Tourism Secretary for the State of Oklahoma, former Miss America and Rene Welti, President, America Live, Inc.
The Mercury Awards, established by the National Council of State Tourism Directors (NCSTD) to recognize its members for excellence and creative accomplishment in travel marketing and promotion and to foster the development of imaginative and exciting destination promotion programs and activities.
The 2001 ESTO Mercury Award for International Marketing was won by Oklahoma Tourism & Recreation Department with an innovative promotional partnership with the KaDeWe, an upscale department store in Berlin, Germany. For ten days last March, The Oklahoma Tourism department turned the International Foods floor at Europe's largest department store into a showcase for the Sooner State. The nine-day promotion perfectly captured the flavor of the American West, tapping into Germany's vast market potential and German travels interest in native American heritage, Route 66, and wide open spaces. The promotion was coordinated by America Live, Inc. an Atlanta based tourism marketing company, under the leadership of its' Berlin based Project Manager, Karin Roggenbuck.
ESTO is the premier learning and information exchange for tourism destination marketing professionals in the U.S. Marking its 18th year in 2001, this nationally recognized four-day event regularly draws key marketing and advertising decision-makers from state, regional and urban destination marketing organizations from around the country. Nearly all 50 states, one or two U.S. territories, and approximately 100 urban and regional communities are represented at ESTO. Collectively, these organizations represent over $160 million in advertising expenditures.
The National Council of State Tourism Directors (NCSTD) created a national awards program in 1985 with two purposes in mind: 1) to recognize its members for excellence and creative accomplishment in state tourism marketing and promotion, and 2) to inspire, by showcasing outstanding work, the continued development of truly imaginative and exciting destination marketing and promotion programs. Currently there are 12 general categories, some with subcategories, for a total of 16 opportunities to enter.
© 2007 America Live, Inc., 5070 Johns Creek Ct., Suite 100, Alpharetta (Atlanta), GA 30022
Phone (770) 448-4479 FAX (770) 448-4619 Email
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