Odyssey Award Winners


	Media Programs Influencing Travel to Your Destination

About Us, Mercury Award

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2001 TIA Odyssey International
Marketing Award Winner

TIA Odyssey Award Winners
Oklahoma Tourism & Recreation Department-Travel Marketing-International: Rene Welti, President, America Live, Inc., Sandy Price, Director of Tourism Sales, Oklahoma City CVB, Adam Goldstein, National Chair TIA, Kathleen Marks, Director Travel & Tourism Division, Oklahoma Tourism & Recreation Department.

Odyssey: a long wandering or voyage marked by many changes of fortune.

Travel Marketing, International: Oklahoma Tourism & Recreation Department An innovative promotional partnership with the KaDeWe, an upscale department store in Berlin, Germany, won this award for the state tourism office. For ten days last March, the Oklahoma Tourism and Recreation Department turned the International Foods Floor at Europe's largest department store into a showcase for the Sooner state. The nine-day promotion perfectly captured the flavor of the American West, tapping into Germany's vast market potential and German travelers' interest in native American heritage, Route 66, and wide open spaces. The promotion positioned Oklahoma as the place to discover the real America and included the sale of Oklahoma-made products. This promotion was conceived and coordinated by America Live, Inc..

There is only one national awards program for the U.S. travel industry that is prestigious enough to be called the TIA Odyssey Awards. TIA's Odyssey Awards annually recognize the outstanding achievements of its members who have successfully journeyed to a higher level of excellence and accomplishment. Through extraordinary efforts displayed in any of the seven specialty areas, the honor is bestowed to those select few that have demonstrated originality, creativity and effectiveness combined with notable results for the previous year.

The Odyssey Award in each area aims to recognize the program that may have been deliberate in scope and design, but far exceeded planned expectations, or which may have begun as an unconventional idea that resulted in a highly successful program. Past winners are as diverse as the membership: Stowe Area Association's Weekend of Hope for families dealing with Cancer, AMFAC's organizational environment recommitment project, and Louisiana Tourism's Music Train fam-trip that exposed journalists to Louisiana's variety of music traditions.

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© 2007 America Live, Inc., 5070 Johns Creek Ct., Suite 100, Alpharetta (Atlanta), GA 30022

Phone (770) 448-4479 FAX (770) 448-4619 Email

America Live, Inc. provides media programs that influence travel decisions from the United Kingdom, German-speaking Europe and select U.S. markets. We provide custom destination programs through advertising, media relations and promotions emphasizing quality, service, measurability, and accountability.
Our experienced multinational and multi-lingual staff will help provide excellent value, developing cost-effective worldwide co-op advertising programs that help boost visitor numbers to U.S. destinations.