Green Tourism Marketing Services

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Mission
To position your area as the most compelling place for visitors seeking “authentic and sustainable” encounters with easy access to clean and beautiful nature, healthy outdoor recreation and environmentally friendly hospitality services.

What is a “Green” Destination?
It must be a leader in offering environmentally friendly and sustainable visitor services. It is a place with easy access to natural beauty, clean environment and healthy outdoor recreational opportunities.

What can a destination do to position and promote its “Greenness”?
There is an ever increasing need to connect consumers searching the web for "GREEN" destinations with an immediate sense of ‘yes, this site gives a good overview of what is “authentic and sustainable” and results in their decision to plan a visit to your destination. Examples of the "GREEN" related categories to be inventoried and included on your destination website include:

• Recycling programs.
• Energy efficiency achievements (reduced air conditioning/ heating, electricity through use of solar and/or geothermal energy and adjustments towards energy efficient practices).
• Green convention centers and meeting facilities.
• Green-certified hotels and other facilities advancing towards environmental certification. List and promote those that already have achieved the certification on your websites ‘green’ page.
• Green-certified restaurants and event centers.
• Transportation services allowing visitors leave their cars at home, take mass transit or ride in hybrid taxis. List and promote all existing eco-friendly transportation options on your website’s ‘green’ page.

Services

• Conduct on-site seminars to your travel industry stakeholders on the latest industry practices and standards to achieve a ‘green’ designation.
• Provide avenues to promote your ‘green’ destination/ organization in print, online, TV & video.
• Help you connect with meeting planners looking for environmentally friendly facilities.
• Conduct fam trips for outdoor travel club trip leaders and plan itineraries to client destinations for their club members.
• Assist tour operators to package and promote client destinations and track room nights for measurement.
• Provide “green” destination web page--ready for placement on your site that gives an overview of your “authentic and sustainable” services and practices to include the categories and links below.

YOUR Environmentally Friendly Services

• Green convention centers and meeting facilities
• Green-certified hotels and other facilities that are advancing towards certification
• Green-certified restaurants and event centers
• Transportation system services
• Recycling programs
• Energy efficiency achievements
• Environmentally friendly practices

Ecological: Wildlife refuges and/or natural habitat close by

Cultural: Cultural events that are taking place in your area

Heritage: Museums, historic sites and ethnic festivals

Outdoors: Outdoor activities and outfitters in your area

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Contact us today for a FREE inventory of your Green Tourism Marketing needs.

Rene Welti
Phone: 770/448-4479
Cell: 770/265-0044
Fax: 770/448-4619

rwelti@americaliveads.com