Increase Your Destination Awareness and Receive German Visitors to Your Area

6-months LOW COST on-line participation in the German language web-site promoted to the 15 million members of the German auto club, ADAC germany’s # 1 fly/drive audience with 350,000 annual visitors

Program Mission: To offer a high impact, low cost on-line travel promotion tool for US destinations seeking high spending and long staying German-speaking visitors.

Market Facts:
- 46% of all Germans and 77% of the German automobile club
 members gather travel information via the internet.
- 94% are independent fly/drive visitors who do their own trip planning.
- On average Germans have 6 weeks annual vacation, stay longer
 (17 days avg.) and spend more (avg. $84/day/visitor) than domestic visitors.
- Over 2 million visitors from Germany arrive in the USA.
- USA travel index is 142 – back to pre-9/11 levels.
- USA travel experience rating at 95%, the highest of all long-distance destinations.

The Program: The German language web site, www.amerikalive.info, is promoted in Germany via monthly print advertising in the ADAC Motorwelt to the 15,000,000 German Automobile club members. The site averages over 6,000 unique visits per month and includes a reader service which allows visitors to order additional free information on your destination.

To participate we will need from you:
1) Signed participation form.
2) Max. 100 words of intro copy, two visuals and your URL link.
3) E-mail address for further consumer inquiries.
4) Prepayment for 6 months of participation. We will bill you for any additional months.

Rates: For State tourism offices: $500/month = $3,000 for 6 mos. participation.
For local area CVBs $400/month = $2,400 for 6 mos. participation
For hotels & attractions $200/month = $1,200 for 6 mos. participation

To be effective, minimum length of participation is 6 months. For shorter participation a one time set-up charge of $500 applies. Rates include:

- Monthly advertising of the www.amerikalive.info site in ADAC Motorwelt consumer magazine with 13.4 million circulation.
- German translation of the max. 100 word introduction to your site.
- Hyperlink to your web site.
- Reader service leads e-mailed to you directly.