Our Mission
To help U.S. advertisers formulate German market strategies.
To assist U.S. advertisers in achieving their desired market results.
To generate German speaking consumer inquiries and actual visits from the 15 million ADAC German Auto Club members. |
German Market Facts
» 2008 ADAC German Auto Club Consumer
Travel Market Study
» German Market Profile
Based on 4,000 ADAC member interviews, this 64-page+ study presents a comprehensive picture of the German consumer 2008 travel trends. Included is specific information relating to USA and Canada travel. In addition there is a comparison of the top publications relating to long-distance travelers. This is an excellent document to download and keep as a reference.
Germany is the world's leading origin market. German visitors stay longer and spend more than domestic visitors, staying an average of 19 days; 92% are Fly/Drive and do not buy a pre-paid package.
German Auto Club, ADAC Overview
 The Allgemeine Deutsche Auto Club (ADAC) is the US’s equivalent of the American Automobile Association. This is the largest Automobile club in Europe, providing 15,000,000 million German club members the highest-quality information regarding travel and transportation needs by producing maps, travel guides, travel magazines, new and used consumer reports and camping guides. Each member pays an annual fee in the range of E 33/ $62 to E 78/$110 depending on age, individual or company membership to receive a host of services.
ADAC continues to have Germany’s largest circulation with 19.3 million readers and reaches 27% of the entire German population. In addition ADAC Motorwelt reaches 350,000 members who visit North America annually. This equates to approximately 30% of all German visitors who travel to North America. |
Our Qualifications
The staff of America Live is multi-lingual and we speak the German language, understand the cultural nuances and maintain onsite resources in Germany and in Switzerland. Rene Welti, President of America Alive, completed two employment tours to Europe, 6 years in Switzerland with Kuoni Travel and Trans World Airlines and 4 years as Manager International Marketing for Trans World Airlines based in London.
America Live is the U.S. tourism advertising representative for the ADAC Publishing Group which is the German Auto Club (one of only 10 appointed representatives outside of Germany).
Over the years America Live has conceived and coordinated special promotions that have won the TIA Odyssey & ESTO Mercury Awards for the travel industry and generated national and local newspaper and TV coverage.
America Live maintains a German language website www.amerikalive.info for the German market. |
