UK Market Facts:

• UK is the top US visitor origin market with 4 million visitors and growing 6 times faster than other international visitor markets.
• 79% are independent travelers / 21% prepaid packages.
• 13.6 days is the average length of stay.
• 33 million (2/3 of UK) use the internet for independent bookings.
• ABC1’s the highest users of the internet

Sources: US Department of Commerce, Jupiter MMXI, Mintel Holiday Bookings